Sunday, August 21, 2011

Tips For Your Facebook Fan Page

There are a lot of businesses out there today that could use a boost from the Internet to help keep the lights on. One of the easiest ways is to use the Facebook platform to keep in touch with your current  tribe by starting a Fan page .  You will also be able to pick up new prospects.

One of the advantages here is that prospects will be able to locate you and your products. Facebook Fan pages will help your page rank and should help to point prospects to your page. Facebook has an internal search engine that will help prospects to find you also.

Being in touch with current clients as well as new prospects is more crucial to your social media campaigns that ever. That’s because this is the basis of social media. Staying in touch that is. Doing this well can mean lots of good things will be happening in your business.

Look at the Facebook page as an extension to your online and offline marketing efforts,. All of the things you currently do like email, coupon advertising etc. can be tied together for more efficiency in your social media campaigns . 

You can promote your brand as well as build a brand here and right now , the Facebook platform is wide open for this. You will need to post relevant and useful information that will influence prospects to become fans and clients. Taking care of your brand includes registering pages for your brands and intellectual property. This will help to stop others from doing it and possibly stealing your business.

Following these social media strategies can increase your sales . And that really is the point , isn’t it? It's all about connecting and communicating in order to drive some business your way. Use the Facebook places function and the new F-commerce function to drive sales also. 

When you add all of this up, its really an offer you cant refuse. It's a great bargain and set up is free if you do it yourself. The biggest investment is one of time to keep the page fresh and active and to learn how this whole thing works. More and more companies are hiring trained social media consultants to help and get the show on the road. Ask me about how to do this. 

If you are in business you know that you simply have to keep up with the competition. That’s because the competition is already there and is taking your clients. Remember that Facebook has over 500 million users. A lot of them are interested in your product. 

Getting feedback about your products and services is easy on Facebook. You can find out what your customers think about your customer service. The Insights tool will provide detailed information about who is visiting your page and what they are looking at when they get there. 

This is a great way to promote your business inexpensively and to help with your social media campaigns. If you don’t have a page yet, its time to look into it. 

If you have questions or comments , let me know. 

Sunday, August 14, 2011

Google Strategies Review

Some marketers think that Google has had a lot of luck in their business. I tend to think that it is more probably the result of hard work on Google’s part . For instance , the new Sparks program allows you to input things you are interested in and then it will show web pages that have that content. Something similar to Stumbleupon. It seems to me that it will take a bit of working with the program to get it right, though.

Watching your incoming stream of those that are following you is a nice feature because it allows you to see what they are posting and you may want to follow them. 

You can share your videos and pictures with office workers and friends by putting them in a circle. It will help you to share certain updates with certain people. It should help to organize too. Circles will also allow you to see only content you want to see. So that means that you can select which posts to look at. On other platforms there is no way to separate them. 

Some platforms seem to be lacking in their privacy structure and they opt in users automatically. Changing these settings is sometimes difficult and hard to find. The approach Google Plus has is to make it easy to choose to make content public or not. 

One of the features I like the best is the Hangout feature. Hangouts are a fairly new addition to social media  networking. It works like this, you start a hangout and up to 10 friends can drop by for a chat. It may become useful to politicians, although at this time, they may be getting a lot of negativity. Using the Google plus Social Media Platform may be good for customers service issues for companies , also.
Using the tool as a bookmarking platform for articles to read later or maybe create a circle to bookmark interesting pages. 

Some of the Social Media Networking platforms out there feel that everyone is thrilled to share all their details with all of their so-called friends . I'm not in favor of this only because there are predators that will use your information for other things. With Google plus you control who see's what. This will allow you to keep information and interests separate.

This platform will also allow you another opportunity to start out fresh with Social Media Networking. Maybe you would like to leave some of your old friends behind. You can just not add them to your Google plus circles. In all likelihood , they will never realize they’ve been left out. And I' sure you will miss all of those game invites that other platforms have.

My response rate from the people I have invited to Google plus has been rather mediocre. I think it results from the feeling of , oh, another Social media thing?
So, I will keep up the work and report in another time on this.