Sunday, April 24, 2011

Using Your Computer to Send SMS Messages

There will be over ten trillion text messages sent by 2013 .  The statistics say that over 90 percent of them will get read. On the other hand there are  110 billion messages on social networks that may or may not get read . Both use text messages sent from your computer. Which statistic do you like?

Both formats use the social networking paradigm , but its seems that short message service , or SMS Text Message  marketing is working out better for business. This is because targeted text messaging is a very efficient and effective method for mobile marketing. It keeps you in contact with your tribe and your family. And its very cost effective. This protocol turns out to be very effective for internet marketers, also.

Some organizations use it to advertise alerts to the tribe about possible emergency’s and situations that may go Charlie Sheen on them.  Sending important information isn't just limited to your tribe either, you want to keep in touch with important customers too. Don't forget your suppliers. You can have a keyword for each.  Then you know the right person is getting the right message.

One of my favorite ways to keep up with my clients is to promote networking meetings and events to my network tribe. Birthday and anniversary greetings. The list is endless. This works well for sales managers that want to stay in touch with outside sales departments. 

There is always help available to manage a mobile text messaging campaign also. So don’t think you're on your own. And remember , you can send the messages from you're computer, so don’t worry if your thumbs are too big.

Text Message Marketing may not be as social in some ways , but it gets results and has several advantages over other formats. SMS doesn't take so long to send a message as an email or a phone call and you can do bulk sending. You can be on your phone and send a message.

Be aware that when you send a message , it sits on a server until the receiving phone is turned on. In the past , this was known as a “store and forward service”. This means the tribe member's phone doesn’t have to be turned on to send the message. The message waits until the phone is turned on and recipient is in range. Very effective.

Mobile Text Marketing is considered to be very spam free because of the opt – in feature, especially if you compare it to email. Your SMS text marketing message is much more likely to be delivered than an email. 

I'm pretty sure most businesses are aware that SMS can send bulk messages and not just one on one messages. This is a broadcasting service ,but there is no spam because the clients are opt in . Corporations use this function to contact tribes , or employees. Some online services use it to disseminate news or some other type of information to tribes. 

I tell my clients that it is important to deliver your message to a targeted audience. So I like to set up clients that already have a phone list. But we have a department that works hand in hand with a new client to get them in touch with their tribe.

If you get your list together ,  we will go over it and I'll show you the fastest way to upload it so you can start sending SMS messages to your tribe. 

Let's sit down and have a discussion about this article . I would love to receive some comments from my readers, so fire away!

Sunday, April 10, 2011

SMS Text Message Marketing

It seems like everywhere you go now, people are texting on their phones to send a message to their tribes or clients. Texting uses a protocol called Short Message Service or SMS. This procall also is robust enough to support the generation of new applications . An excellent application for business is Text Message Marketing.

SMS  Mobile Text Message Marketing can be a very helpful path to helping you cut some of your costs in various areas and helping to save money too. Thats because you are able to generate direct messages about your specials and the deals targeted at your tribes interests. 

An important caveat here is your texting plan with your cellular provider. You really should have a plan that allows unlimited text messages per month. If not , the service could prove to be costly. If you have teens , unlimited texting will pay for itself. 

Getting your list of subscribers together is the first step. Talk to your current customers here about opting in to your service to keep them updated about special deals and promotions. This because when you send a bulk text message, your tribe will be instantly notified of your current promo. This is already very targeted because they are already using the product. Some may not be willing to sign up unless there is a clear benefit to them. 

Most businesses find this to be very easy and a great way to keep in touch with the tribe. One thing to keep in mind here is that you have a limited amount of characters that you can use. Thats right, you only have about 160 characters to get your message out to the tribe.

Free online texting is very effective, but being  clear and concise can be a challenge when you are developing a SMS texting campaign. Remember to keep in mind the target and think about what the best way to communicate your message to the tribe. 

At the present time SMS group texting is still in it's infancy among businesses and tribes. It will prove to be a long term solution to keeping old customers and getting new ones over time, though. Like everything else, keep the list updated for the long term and make your promotions unique and attention getting.

This a good way to get started with SMS Text Message marketing as long as you keep these ideas in your frame of reference. You will be able to keep and attiaan new tribes and grow your business or tribe base. 

Some other ideas that Your Expert Webman has come up with include sending out new games and free apps that are targeted to your business to the tribe. Tribes love to use their cell phones for these things and it will build brand awareness  of your product. 

You could run a poll to get your tribe to create new marketing promos and deals for your business too. Make your tribe a partner in the business. You could message the tribe the times and dates for your webinars , for instance. Menus, Real Estate listings and the list goes on. 

The tribe will be able to confirm attendance or ask buying questions right on the phone in real time. 

These are some of the ideas I have to get you started and I would love to have a dialogue with you about what would work the best for your tribe and your business. Ask me questions and lets get the show on the road!