Using Social Media Platforms for Data Mining Activities

One of the advantages of social media for marketers is that searching the information that is available can aid Marketing efforts by supplying current patterns of purchasing and making decisions about buying behavior. An example of this would be a Social Media Company that sells Alternate Energy Solar Panels. They would be able to introduce their products to consumers that have a history of purchasing Alternative Energy Devices. Data Mining , as this activity is called, can help with predicting which products a tribe may be interested in. With a little bit of luck marketers can surprise their customers and make the customer happy. 

One problem with this is that personal privacy is at risk. With the Internet being so cheap and easy to access, privacy concerns have increased . Some tribes won't shop on the internet because of this. They are afraid of someone getting a hold of information in an unethical way and using that information against them. 

This is the reason I think that Social Media Artists are constantly being ushered to the PR agency's. Even as social media is rapidly evolving in the Corporate arena, it is still thought of as another form of :push: marketing. Social Media Marketing, as we all know, is more influential marketing than push marketing. 

The marketers job is to try and establish a relationship with current and prospective customers , and Social media is the way to do it. Reviewing the data we have is a way for the customer to voice his opinion about what he wants by using the social networks. 

There is so much customer data available from the online tribes that is so very dense with information that if you were a Merchant, you would know all about your customers needs and concerns. You also have the information to give that customer what he wants in the future. And you are getting the information on a continuing and consistent basis. 

Now all of that data has to be changed into useful information. This is because social media data is different from the transactional data that most systems use. Therefore, it is stored in different formats. Fortunately , it can be converted  by using another technology. 

This process is a way of managing important business data on an ongoing schedule, maintaining the status quo and creating the records needed. This way the data is validated . So we know it is correct, consistent and complete. This format has been used for 11 or more years. Its a great format for integrating disparate databases for a more complete view of their tribes. It is equally effective in integrating social media data into existing CRM systems, and filtering that data for relevance.

For instance, we now can achieve important process furtherance with improvements in the bottom-line significance. This means that it is possible to obtain behavioral data that will allow them to more appropriately target tribes for better social marketing optimization. Building that one to one relationship with tribes is going to be easier because of the availability of information on personal data and interests. This will enable targeting to the next level. 

Usually the process of finding clients on social sites is a slow, arduous process, for most companies. It's time intensive and expensive too. On some platforms, a business can obtain the information of anyone who clicks their like button, for instance. With the right activity, game or article, a company can get a lot of likes.

Because of the availability of this new technology, the process is more encompassing and is a lot quicker. For instance, there is a matching technology that can take a name and check to see which john smith it is. It will also allow a company to identify a tribe on the basis of one or two pieces of information. 

I could talk about this for quite a while as there is so much to digest. But time and space limit me. So, I will close with a question. How are you using Data Mining Technology to help your business be more successful?

I would love to be able to get some answers to this. 

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Social Media Website Tips

What is your whole technology activity – In other words , what things do you like to do to generate website traffic for your product? Lets take social media advertising as an example. 

You need to have a social media website with a social media blog. This way you will be able to talk about your product to your tribe and influence more readership. One strategy in the past has been to link to other tribes blogs or other relevant blogs. This way you may be helping other social media websites to gain recognition and they may link to you. You will gain more influence because the links can increase far above where you thought they might go. These links that you gain  can increase inbound links to your site and your tribes. 

An added advantage is that most sites allow linking to your other platforms and social media blogs. Go for it, link your Facebook and Twitter account to your blog site and link the blog to your RSS feed and then find more places to link  to . Search engines love those links. Especially if they are reciprocal. This is the simple version but I think you and the tribe get the idea. 

Social Media Blogs are popping up everywhere and this leads to the assumption that more tribes and individuals are getting into the internet world. It turns out that there may be a learning curve to figuring out how to do all this stuff. 

There are so many social media websites and social media blogs out there that handle social media advertising and all kinds of other stuff that it is usually better to stick with just one or two. Sit down and figure out the social media sites that are going to be the most useful for you and your tribe and stick with those . If you can handle 10 social media sites, that’s great, but no more that 5 is a  good thing too. Just remember to keep your sites updated and keep your  clients and prospects informed.

One thing that your blog should be doing is brand building. Start talking about whats so great about your product and give some visuals. You can customize pages so they fit within guidelines that you set.

I like to have the same logo on all of my invoices business cards and website. This way when a customer lands on your website they will know where they are. Do your own promotional stuff here.

Takeaways, giveaways and coupons will all keep your customers coming back to your site. 

The first word in Social media Marketing is Social . Why would you not get to know your customers and their products and needs? Find out about their likes and dislikes and get their opinions . Allow discourse and posting to your blog . Make yourself significant and take part in the action to. 

One tip here, don't try to sell using social media. It has a strong tendency to not work. Social media is not push marketing. We are trying to talk about our products in a conversational way. The word will get around and bring us clients. We are trying to be in the loop and to find new friends . Don't update every day because it may begin to look spammy to your recipients . 

Here I've set down some expectations that you may have for your social media business. Well, this is the simple version . In other words, there's a lot more to it than this. So check out some articles on this subject and let me know if you have a comment or question. See you next time.

Director of social media for YourExpertWebman at www.yourexpertwebman.com

Tips for Compelling Social Media Campaigns

It's been said in the past that if you give a man a hammer, everything begins to look like a nail. I don’t know how true that really is, but it's still nothing more that a tool. You need tools to build a business or a house. 

Campaigns and other projects involving social media may be a great tool for your company. But you have to be trained to use it well. An advantage here is that  Social media influences your potential customers. However, they also have the opportunity to post bad product reviews. You definitely don’t want them to denigrate your product or even tell their acquaintances not to visit your place.  On the other hand though, potential clients can list what they want and tell you what they like. I believe this could result in  in your sales and profits going up quickly. This is absolutely a large amount of power to put in the hands of an inexperienced tribe. 

One of the reasons for this is that social media campaigns are built on developing and influencing relationships. Many businesses try to use Social Media as a format for making sales noises to their tribe. This is probably a misstep because it may be viewed as just a cheap shot to get a sale or be totally ignored altogether. No matter what you do here, you are wasting the company's time and resources. Your time would be better spent by developing professional relationships and trying to connect with the tribe. 

A possible thing you can do to connect  in this area is to post an  affirming congratulations to a client for getting a project , and its a  great way to build a relationship. You get to mention your product and services  at the same time this way,  while making a personal connection. With a little luck, your clients will begin to ask questions like, “how did they get that project”    And we all know the answer too that , right? Its through the excellent work of the consultant. They could also ask, “why is the event being organized for the restaurant?”.  It could have been and online contest that brought them all together. Or it could be a monthly promo. By doing it this way , you get some subliminal promos while building your relationship with the tribe. 

I addition to this, it's very important to grow and maintain a professional relationship with the tribe and format ideas of how a professional posting should look. You will need to move the tribe into this from a social standpoint too. 

Its essential to have an active presence in social media projects because of the influence factor and the amount of exposure the company will receive. You will have two way communication  between the company and your tribe. You will be able to develop a poll if you like about a recurring subject or question. This will stimulate conversation and keep you in the tribe's mind. 

It seems to me that it is advantageous to have a local element to the campaign. A local tribe following is the best way to start. Then you can branch out to state or region, before going nationally. Network and construct relationships with other companies in your region and within your sphere of influence.

This will help to create a small network or base to operate from. It will also bring more attention to your products and services. More attention could include things like promotional events or other mutually beneficial opportunities for networking. 

So to sum it all up, make sure you are using social media optimization properly for your product or service and for your tribe. I think a major problem here is that most of the popular social media platforms are free. So after reading this, you will all run out and sign up for social media accounts to promote your product or service. Just remember that social media for business is not the same as social media for individuals. The way to be successful here is to have a professional consultant advising you and helping you avoid mistakes with your tribe. 

Your Expert Webman provides SEO Services and Social Media Marketing Consulting for businesses. 

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